International SEO Fundamentals
Targeting multiple countries or languages requires specific technical and content strategies.
URL Structure Options
- Country-code domains (.uk, .de)
- Subdomains (uk.site.com)
- Subdirectories (site.com/uk/)
Hreflang Implementation
Use hreflang tags to tell search engines which language versions exist and prevent duplicate content issues.
Content Localization
Don't just translate—localize. Adapt content for cultural preferences, local search behavior, and regional terminology.
Technical Considerations
- Hosting location
- Currency and measurements
- Contact information
- Local link building
