Why Competitor Analysis Matters
Understanding what works for competitors helps you identify opportunities and avoid mistakes.
What to Analyze
- Keywords they rank for
- Their backlink profile
- Content strategy
- Technical implementation
- On-page optimization
Tools for Analysis
Use SEO tools to uncover competitor strategies. Look for keyword gaps—terms they rank for but you don't.
Finding Opportunities
Identify weak spots in competitor content and create better, more comprehensive resources.
Monitoring Changes
Set up alerts to track when competitors make significant changes or publish new content.
