URL Structure Best Practices for SEO Success

Why URL Structure Matters

URLs are a minor ranking factor, but they impact click-through rates and user understanding.

URL Best Practices

• Keep URLs short and descriptive
• Use hyphens to separate words
• Include target keywords
• Use lowercase letters
• Avoid special characters
• Create logical hierarchy

Common Mistakes

Avoid URLs with unnecessary parameters, session IDs, or random strings. Keep them clean and readable.

Changing URLs

If you must change URLs, always implement 301 redirects from old to new URLs to preserve rankings.

URL Structure for Different Content

Products, blog posts, and categories each benefit from different URL patterns. Choose what makes sense for your site.