Video SEO: Ranking in YouTube and Google

Sarah Chen

Head of SEO & Content Strategy

Published: August 7, 2025 at 10:12 AM•Updated: December 2, 2025 at 2:21 PM•1 min read•1.2k views

Video SEO Fundamentals

Video results appear prominently in search. Optimize your videos to capture this traffic.

YouTube Optimization

Keyword-rich titles (under 60 chars)
Detailed descriptions
Relevant tags
Custom thumbnails
Closed captions/subtitles

Video Schema Markup

Use VideoObject schema to help Google understand and display your videos in search results.

Embedding Best Practices

When embedding videos on your site, include text content around them and optimize the page itself for SEO.

Engagement Signals

Watch time, likes, comments, and shares all impact video rankings. Create compelling content that keeps viewers engaged.

Sources & References

This article was reviewed by our editorial team. See our editorial guidelines for more information about our content standards.

Sarah ChenHead of SEO & Content Strategy

Sarah Chen is a seasoned SEO professional with over 12 years of experience in search engine optimization and digital marketing. She has helped Fortune 500 companies and startups alike achieve significant organic traffic growth through data-driven SEO strategies. Sarah specializes in technical SEO audits, content optimization, and developing scalable SEO frameworks. Before joining SEO AI Cloud, she led SEO teams at major digital agencies and has been a featured speaker at SMX, Brighton SEO, and MozCon.

Credentials & Certifications:

Google Analytics Certified
HubSpot SEO Certified
Semrush SEO Toolkit Certified
Former SEO Director at major digital agencies

Technical SEOContent StrategyE-E-A-T OptimizationEnterprise SEO

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